TikTok will start collecting biometric data like ‘faceprints and voiceprints’ from your posts
This comes after the company settled a recent lawsuit over data collection.
“We may collect information about the images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content.”
In addition to using this data for some of the features available on the app, TikTok has confirmed that this data can and will be used for targeted advertising and content recommendation. The latter part of that is absolutely necessary for the platform, which thrives on recommending rabbit holes of content to its users.
While nobody loves hearing that companies are collecting our data, it is nice when they are transparent about it. TikTok has built a hugely successful social platform and that probably couldn’t have been done without the data it was able to collect. At least now it has become the norm to be transparent about data collection.
- TikTok is introducing a new tool to deal with online bullying
- Idiot parents are smashing their kids’ stuff for likes on TikTok
- Facebook will now let you know if a page constantly shares fake news
- Twitter Blue, Twitter’s premium subscription service that lets you undo tweets is now live