Tim Cook changed his display name on Twitter in a glorious subtweet

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Ah, Twitter. When it’s bad it’s really bad, when it’s good it’s golden. It’s perhaps a fitting analog for life itself, with throwaway comments alongside intellectual conversations containing hundreds of tweets.

It’s also a place where news spreads like wildfire, like during yesterday’s (usually boring) American Workforce Policy Advisory Board meeting. The President, perhaps in a slip of the tongue, called Apple CEO, Tim Cook, “Tim Apple.”

This misnomer quickly went viral, turning into a monumental Twitter Moment. Today, Cook decided to join in, changing his display name to “Tim plus the Apple emoji”.

At least, if you have a Mac or iOS device, that’s what it appears as. Anyone else viewing Cook’s profile page is greeted with “Tim ,” as the Apple emoji isn’t in the Unicode character set. That’s a pretty specific subtweet since most device users won’t have a clue what the non-defined box should be.

Screenshot: KnowTechie

The American Workforce Policy Advisory Board was created to make recommendations on national policy to “develop and implement a strategy to revamp the American workforce to better meet the challenges of the 21st century.” It’s good to see that policymakers still have a sense of humor.

And yes, President Trump does know Tim’s last name, he’d previously used it not 20 minutes earlier.

Who do you prefer – Tim Cook or Tim Apple? Who would win in a fight? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Joe Rice-Jones

Maker, meme-r, and unabashed geek with nearly half a decade of blogging experience at KnowTechie, SlashGear and XDA Developers. If it runs on electricity (or even if it doesn't), Joe probably has one around his office somewhere, with particular focus in gadgetry and handheld gaming. Shoot him an email at joe@knowtechie.com.