
Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.
Minutes before the start of Apple’s “Gather Round” event which promised everything from new Apple Watches to new iPhones, CEO Tim Cook sent out a tweet that simply said, “No. Who can get it here quickly?”
The internet being the internet, quickly went in on Cook, with the world collectively laughing at him for messing up and sending a DM as a public message.
Ya big dummy, everyone echoed. Did he fail? Or did Tim Cook just hit us with the greatest bamboozle of 2018?

Image: Twitter
It was the latter, friends. Once the event started, it quickly became apparent that it was all an elaborate setup that ended with an Apple employee sprinting with a package across campus with the Mission Impossible theme blaring in the background.
The important package? Tim Cook’s freaking clicker. Because if the man is two things, it’s a clicker and a pacer.
We’re all excited to continue watching the event, so make sure to stick around and follow our Apple tag to keep up with the latest and great news from the event.
What are you most excited about? A new Apple Watch? A new iPhone X? Let us know below.
For more tech news, check out:
- You’ll soon be able to get that sweet Amazon Whole Foods delivery in ten additional US cities
- Tesla is axing two colors from its palette to help speed Model 3 production up
- Windows 10’s new prompt shows Microsoft really doesn’t want you to install Chrome
Follow us on Flipboard, Google News, or Apple News
