Amazon just gave Prime members a ridiculously easy way to send gifts to friends

Just in time for the holiday season, Amazon has added a new way to send gifts to your friends and family. Now Prime members can use the mobile shopping app to gift things, without needing the address of the recipient.

The cool thing about this feature, other than only needing the recipient’s email or phone number, is that the recipient can also turn their gift into an equal-value gift card, without notifying the sender.

That’s perfect for those notoriously hard-to-shop-for members of your family or friends. Check it out below.

That’s it, simplified gifting with easy changes to a gift card if that’s what the recipient wants instead. They’ll get either an SMS or email to claim their gift, which will then ask for their preferred delivery address. The one snag? The recipient also needs to have their own Amazon account.

We checked our Amazon Shopping app but can’t see the feature yet, so let us know if you have the option in your app, especially if you used it to send a gift.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Joe Rice-Jones

Maker, meme-r, and unabashed geek with nearly half a decade of blogging experience. If it runs on electricity (or even if it doesn't), Joe probably has one around his office somewhere. His hobbies include photography, animation, and hoarding Reddit gold.