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Amazon secretly announced an Alexa powered camera that helps you pick out your clothes

Amazon wants to help how you dress so they launched an Alexa powered camera that judges how you look.

Amazon echo look
Image: Amazon

Amazon Echo has a new member to its family: the Echo Look, a “hands-free camera, and style assistant” that judges the outfit your wearing and offers suggestions with the use of “machine learning algorithms with advice from fashion specialists.”

Here’s how it works: anytime you say “Alexa, take a picture” or “Alexa, take a video,” the Echo Look utilizes its depth-sensing camera and LED lighting that takes a picture of you and creates a lookbook of all your outfits. Amazon even built in “computer vision-based background blur” to make your outfit photos look more high-quality, similar to the iPhone 7’s “bokeh” effect.

Here’s the key features from Amazon’s product page:

  • Using just your voice, easily take full-length photos and short videos with a hands-free camera that includes built-in LED lighting, depth-sensing camera, and computer vision-based background blur
  • See yourself from every angle with the companion app. Build a personal lookbook and share your photos.
  • Get a second opinion on which outfit looks best with Style Check, a new service that combines machine learning algorithms with advice from fashion specialists
  • Echo Look helps you discover new brands and styles inspired by your lookbook
  • Ask Alexa to read the news and audiobooks, set alarms, get traffic and weather updates, control smart home devices, play music, and more
  • Always getting smarter and adding new features, plus thousands of skills like Starbucks, Fitbit, NPR, and more

Amazon Echo Look is available on Amazon’s website for $199.99, but unfortunately, at this time, it’s invite-only. The good news, Amazon Prime members will get first dibs on it.

Echo Look

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at or find him on Mastodon or Post.

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