With Interests, eBay wants to learn more about you to make more cash
The website will combine a questionnaire and past search history to deliver custom production recommendations.
eBay has a new feature called Interests which they hope will change how each of us shop. To get started, all you have to do is fill out an online survey and eBay will do the rest.
With over 1 billion items, eBay can be overwhelming. That’s why the company is introducing a new feature it hopes will make the experience more personal. With Interests, eBay is asking you to fill out a short questionnaire indicating your favorite categories and topics. They then use this information, along with your previous search data, to offer tailored product recommendations.
According to Fast Company, eBay hopes to use this new initiative to identify patterns and trends that go beyond its standard personalization tools.
As Mohan Patt, VP of buyer experience, explains:
We want to do more than look at what you buy and alert you when something you need is back in stock, or let you know that what you were looking at before is available at a lower price or from a different seller.
Bradford Shellhamer, eBay’s head of engagement, is leading the initiative after stints at Fab.com and Bezar, two ill-fated e-commerce startups. For inspiration, he’s has turned to the music industry where personalized playlists have become the norm in the digital area.
“We want you to tell us what you like, let us look at your behavior, and get you into your own personal store,” he says.
Anything that makes for a more customized shopping experience online is a win-win in my book. Hopefully, eBay’s new initiative finds succeed.
You’ll find a link to the questionnaire on the front page of eBay once you sign into your account.
For other eBay headlines, see: eBay’s app now lets you scan product barcodes to sell your stuff faster, and eBay just introduced an ‘under $10’ section to compete with Amazon.
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