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Hummer EV just outsold the Tesla Cybertruck (and it gets weirder)
Meanwhile, Ford’s F-150 Lightning and Rivian’s R1T face a sales slump.
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In the latest plot twist of the EV truck slapfight, the GMC Hummer EV — a vehicle that looks like it was designed by someone who thinks “subtlety” is a disease — outsold Tesla’s infamous Cybertruck last quarter. Seriously.
According to new data from Cox Automotive, GMC managed to move 4,805 Hummer EVs (that’s counting both the pickup and the even chunkier SUV) in Q2 2025, while Tesla’s Cybertruck limped in at 4,306 units sold — a number that would make even Elon Musk wince.
For reference, Ford’s F-150 Lightning, a truck that looks almost normal by comparison, led the pack with 5,842 sales.
Though even that number is Ford’s worst in over a year, according to the same Cox Automotive report and as reported by TechCrunch and TFLTruck.
Here’s how the electric truck numbers broke down in Q2 2025:
| Model | Q2 2025 Sales | Year-over-Year Change |
|---|---|---|
| Ford F-150 Lightning | 5,842 | -26% |
| GMC Hummer EV | 4,805 | n/a |
| Tesla Cybertruck | 4,306 | n/a (new model) |
| Rivian R1T | 1,752 | -47% |
The Cybertruck’s Not-So-Silent Crash
Let’s not sugarcoat it: the Cybertruck is having a rough time. After its meme-worthy launch, Tesla once boasted it could build 250,000 of these angular beasts a year.
Reality, as reported by TechCrunch, did not get the memo. Tesla’s sales peaked at nearly 17,000 units in Q3 2024 but then nosedived faster than a crypto coin after an Elon tweet, tumbling to just over 4,300 in the most recent quarter.
Why the sudden drop? There’s no single smoking gun. Maybe it’s the $80K+ sticker shock compared to the $40K fantasy Tesla dangled back in 2019.
Maybe it’s the ongoing “brand damage” from Musk’s increasingly wild public persona and political cosplaying.
Or maybe — just maybe — people realized they don’t actually want to drive something that looks like a rejected prop from a 1980s sci-fi movie.
Everybody’s Hurting (Except Maybe Hummer?)
It’s not just Tesla in the electric truck doldrums. As revealed in a TFLTruck analysis, Ford’s F-150 Lightning sales dropped 26% year-over-year, despite the company throwing every rebate and incentive short of a free puppy at buyers.
Rivian’s R1T, once the darling of EV hypebeasts, cratered a brutal 47% year-over-year, managing just 1,752 sales. So yes, the Hummer EV’s win comes with a “least ugly decline” asterisk.
Tesla’s Texas-Sized Problem
Here’s some extra salt for Tesla’s wounds: the company built out massive Cybertruck assembly lines in Texas, chasing that mythical quarter-million production goal.
Now, those lines are mostly sitting idle — a monument to over-promising and, well, Muskian hubris. Or as Musk himself once admitted, “We dug our own grave with Cybertruck,” according to TechCrunch.
The Takeaway
If you thought the EV truck wars would be a clean, bloodless transition to green driving, the numbers say otherwise.
Buyers are still confused, production is a mess, and the only thing more unpredictable than the market is what Musk will tweet next.
One thing’s for sure: if the Cybertruck was supposed to be the future, the future just got delayed — again.
Do you think the Cybertruck’s struggles are due to its polarizing design, high price, or Elon Musk’s controversial public persona? Or is the entire EV truck market just not ready for mass adoption yet? Tell us below in the comments, or reach us via our Twitter or Facebook.
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