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Productivity hacks to become a better marketer

The truth of the matter is that becoming a more productive marketer isn’t as difficult as it first seems.

As a marketer myself, I know it’s difficult to maintain productivity on a daily basis, especially when you feel like you’re having to balance several different tasks at once.

Trying to get through your emails, build on your current strategies and plan new ones all within the same working week can leave you feeling overwhelmed and like you don’t really know where to start.

I’ve definitely been there myself.

In fact, a few months ago, I realized that these feelings were beginning to have a significant impact on my productivity and marketing skills in general, and I decided to do something about it.

Through reading several studies and testing out different methods, I’ve come up with a number of different productivity hacks that have made me a better marketer—and will, hopefully, have the same effect for you.

Learn A New Marketing Term Everyday

It wasn’t until recently I realized how long I was spending deciphering unfamiliar marketing terms when working on a new campaign or strategy for my company.

While I’ve always done my best to stay up to date on the latest terms, it’s impossible to know all of them, especially when new terms are flowing into fruition on a monthly basis.

Despite knowing this, I knew I had to do something to speed up the process and increase my productivity, which is when I came up with the idea of learning something new about marketing every day.

By doing this, I have been able to apply myself to situations far faster than I have been in the past, as there are more opportunities where I already understand the language used to explain strategies and campaigns.

This makes me more productive as it means that I can focus in on my activity without being interrupted and having to slot research tasks into my other marketing tasks.

Stop Multitasking

As marketers, we’re made to believe that multitasking is beneficial.

We walk into the office on Monday morning to find our inboxes overflowing with messages. Just as we go to the answer them, we see an urgent message from our boss requesting a meeting, and another from a colleague who wants us to check over their latest strategy.

We try and balance all of these things at once because we feel obliged to, and figure they won’t impact our productivity because we can come back to the task, but things don’t necessarily work out like that.

I’ve found that trying to do all these things made it more difficult for me to identify the most important thing, meaning I was trying to prioritize everything and, inevitably, got less done.

Now that I take tasks one at a time, I am able to focus and be more productive as I’m not thinking about the other things that need to be done.

I’m also not taking breaks in the middle of tasks to do other things, which can cut productivity levels and make it more difficult to return to a task with the same motivation as before.

Have A Morning Routine

Having a morning routine that stays the same every day has been essential for me.

Waking up at the same time, getting dressed and having my coffee at the same time really helps me to stay focused and use less essential energy at the start of my day.

If I’m in a rush, I’ll use my Kool 8 reusable mug, which was voted one of the best water bottles of 2019, so that I stay on target and keep the same routine going.

This might seem like a small, insignificant thing, but the energy I’m saving at the beginning of the day can then be used to make me more productive once I get into the office as I have more energy than I would if I were constantly switching things up.

Maintaining a routine can also lower stress levels, meaning you will be able to stay focused on tasks for longer before the effects of a lack of motivation set in.

Exercise Regularly

If you’re anything like me, you’ll be spending most of your time working on strategies and campaigns for your company in front of your computer.

With terrible posture, this can lead to aches and pains, and decrease your productivity over time.

This was something I started to notice myself. After I’d sat down for a few hours, I’d find myself with backache, or a headache from staring at my screen for too long.

Now, I break up the day by stepping outside and having a brisk walk for a few minutes every few hours where I can.

I’ve definitely noticed that I feel more productive when I’m back at my desk if I do this.

If I can’t do that, I’ll make sure that I take some time—sometimes only twenty minutes—at the end of my day to fit a workout routine in.

You might think this matters very little, but even exercising at the end of your day can improve job performance the following day.

Have Conversations With People In Your Niche On Social Media

One of the reasons I’ve had for struggling with productivity in the past is feeling like I’m doing the same things slightly differently over and over again.

To change this, I started having conversations with other people in my niche on social media, which has allowed me to gather new ideas and approach situations from another angle.

Whether this is someone displaying how they market themselves or suggesting ways to experiment, they can all help to make us feel more motivated again.

If you’re feeling a lack of productivity for other reasons, talking it out with other people in your company’s niche can also help you find a solution fast, allowing you to get back to what you do best faster.

Summary

The truth of the matter is that becoming a more productive marketer isn’t as difficult as it first seems.

Small changes, like making sure that you take breaks from your computer and stick to the same morning routine, can make all the difference.

Even things like taking five minutes to learn new vocabulary can make you use more time efficiently as you can delve in deeper to tasks without having to put as much research beforehand.


Editor’s Note: This post is contributed by Codrin Arsene @ Digital Authority Partners


Have you tried any of these productivity hacks as a marketer, or are there ones you think should be added to this list? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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