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The future of SMS:  Does your app offer the best range of options for your business?

The market will decide the future of SMS. Speed, efficiency, and breadth of coverage all have a cost.

Image: Text Local

Just about everything in the world of technology comes down to acronyms. App developers constantly talk in code because they work in code.

In the tech world, it’s all about speed. Users want fast performance, and the expanding IoT (Internet of Things) has so much traffic its speed is the developer’s challenge.

If you think about it, making a phone call is slowed by the length of its number, a sort of old-school code. But, end users are too impatient for that anymore. They want instant satisfaction. So, those SMS (Short Message Service) codes are vital to app development.

Does your app offer the best range of options for your business?

Image: Mashable

Smartphones, for instance, come SMS compatible, able to send short text messages to another user’s phone. Pew Research surveyed a huge smartphone user base for over one week in 2014 to find, “Fully 97% of smartphone owners used text messaging at least once over the course of the study period.”

The SMS code greases the communication paths, so to speak. It’s just easier for devices and systems to deal with these abbreviated codes that long phone numbers. And, that makes SMS attractive to businesses, non-profits, government agencies, and more. SMS becoming a more and more popular channel of communication in business. Many companies sent text messages to promote their business or special deals.

When using Plivo (, for example, it will integrate voice and SMS tech into your app. But, that two-way traffic may not serve all your business needs, and that’s where SMS API comes in.

  • SMS API gets a boost from cloud gateways where security increases with verification passcodes. Two-factor Authentication.
  • SMS API enables bulk messaging of system alerts, appointment reminders, or product promotions, and more.
  • SMS API facilitates app discovery with accelerated links to phones and sharing potential.

Natasha Williams, writing for, says, “SMS API is the programming software that lets you build your own personalized SMS sending and receiving channel.” It works with PHP, HTTP, or Java, and it lets you send and receive bulk messages in a variety of formats. Fast, reliable, and efficient, SMS API broadens access and multiplies your options.

  • A single API request sends a high number of messages.
  • Messages line up, and API delivers them.
  • Longer messages (more than 160 characters) automatically link seamlessly to prevent message loss due to clumping.  
  • Convenient real-time logs list message status, direction, time stamps, and billing info.
  • Unicode UTF-8 sends and receives SMS text messages 100-plus languages and symbol scripts.

The future of SMS 

The market will decide the future of SMS. Speed, efficiency, and breadth of coverage all have a cost. After all, if SMS saves your internal work, it’s worth a fee. If it enables bulk messaging and differentiates inbound, outbound, and toll-free numbers, the savings are worth the cost. If SMS increases sales, keep appointments or build customer relations, the pricing makes sense.

More businesses will see the value. Innovative products and markets will come to expect it. Voice and face recognition will take off. And, prices will come down.

The challenge now to app developers everywhere is to offer the best range of options for your business.

Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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