The Impossible Burger is coming to a Burger King near you
Mmm, flame-grilled plants.
The meat-free, “bleeding” Impossible Burger is coming to stores soon. That’s because the key ingredient that makes them “bleed” like normal meat just got approved for human consumption by US regulators.
That paves the way for meatless burgers coming to grocery stores and burger joints near you.
The key ingredient in the Impossible Burger just got approval by US regulators
It’s called “heme” and Impossible Foods gets it from the roots of soy plants. It’s so close to the hemoglobin found in red blood cells that it can give the same “bleeding” effect. The burgers from Impossible Foods aren’t any better for you than traditional meat, but they are better for the planet.
- Starting next month, you’ll be able to buy Impossible Burgers from “select retail stores”
- If you can’t wait that long to get one in your mouth, Burger King will be selling the Impossible Whopper in all 7,200 of its US stores starting next week, with a month-long trial
- The burgers seem to be good business, as everyone from White Castle to Red Robin has added them to the menu at some locations
Next up – the quest for the Impossible Steak. I mean, that’s what I’d do if I was Impossible Foods.
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