This Samsung video shows some of the craftsmanship behind the Galaxy S6 Edge

Smartphone ads are kind of getting ridiculous these days. For example, take this new Galaxy S6 Edge commercial Samsung recently published on YouTube. Instead of making me want to go out and buy the god damn phone, I get the sense that I’m watching a trailer for some summer blockbuster thriller.

And then there’s the commercials dialogue. Here’s a transcript of it below:

Advanced design meets digital craftsmanship in the Samsung Galaxy S6 edge. Created from only the finest materials, it is innovative at every turn.

To work with the most premium materials requires engineering firsts. The industry’s hardest glass is curved at 800°C. Aerospace-grade aluminum, known for its durability and lightness, is carved from a solid block with diamonds and textured with microscopic ceramic grains.

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Together, the unibody design is encased in layers of color, each jewel-inspired tone with its own custom reflection pattern.

It’s a device that is undeniably beautiful and absolutely unique.

Next is now.

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What the hell did I just watch?

Kevin Raposo

Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.