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TikTok is trialing three-minute videos and people are freaking out

Yeah, three-minutes is a bit intense.

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Image: KnowTechie

TikTok’s whole thing is easily-digestible videos. As a spiritual successor to Vine and its six-second videos, TikTok allows creators to create videos up to one-minute long. Now, it seems that the company is trialing three-minute-long videos.

According to Matt Navarra, a social media consultant, and multiple people on Twitter, TikTok is giving select creators access to longer videos, a whopping three minutes. There’s no word from TikTok if this is going to be the new normal on the platform, or if it’s simply a test, but users are having mixed reactions and for good reason.

Three-minute videos are a lot for a platform like this. Even minute-long videos can feel like they are overstaying their welcome and increasing that by two minutes is sure to lead to a bunch of boring videos that stop being engaging quickly. I already find myself swiping off of minute-long videos and three-minutes will feel like a whole-ass movie.

This will especially hold true if TikTok continues to keep users from using playback controls. That’s already a pain and not having them available on even longer videos will most certainly keep me, and many other users, from engaging with them.

Users have taken to Twitter to voice their opinions and the results are mixed




While some users seem to be open to the idea, the general consensus, at least on Twitter, is that this is bad and overwhelming and just…no.

What do you think? Do you like the idea of longer TikTok videos? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Former KnowTechie editor.

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