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Tips for social media writers: How to get inspired

These tricks will help you focus on your goals and stay motivated to further your social media campaign.

person typing on laptop
Image: Unsplash

Even if you are an experienced social media marketer, you may find yourself at a dead end when there is a lack of ideas on promoting a certain product or service.

Even the busiest businessmen find the time to post the occasional Facebook status, tweet, or link to an article simply because that proven strategy pays off.

Social media is changing the way people interact with each other and is creating many opportunities for dynamic online promotion.

You can benefit from these behavioral changes and effectively promote yourself or your business.

However, if you want your social media campaign to become and remain effective, you will have to deal with situations when you don’t feel inspired enough to write another post.

There is always something more to give; you have to find the inspiration and something to write whether you feel like it or not. 

The following tricks will help you focus on your goals and stay motivated to further your social media campaign.

Discover the joy in social media writing

person writing on a notepad in front of a laptop.
Image: Pexels

Social media writing shouldn’t make you miserable. If this task is a burden for you, maybe you should reconsider your career choice.

You don’t have to force yourself to cover topics you don’t like, but you have to find the joy and the real reason why you decided to focus on this profession. 

Even though social media campaigns are your obligation, you can make this activity more motivating and enjoyable if you invite your followers to comment and join the discussion.

You will be surprised how fun it can be to interact with your followers, listen to what they say, and learn from their feedback.

Read motivational books

If you cannot stay motivated, the answer to your problem is obvious: read motivational books. 

You can choose a book closely associated with social media, but you can also turn to motivational stories of famous people you can relate to. 

Listen to Stephen King: Close the door!

When it comes to writing, everyone has a lot to learn from Stephen King. 

He recommends writers create their first draft with the door closed (which means that they need to focus solely on their own opinions).

And then revise the piece with the door open (meaning you should imagine what your readers would have to say when they read what you have to say).

Interact with your base of followers

Why You Need to Buy Social Media Engagements
Image: Media Mister

Inviting your social media followers to comment on your activity, products, or services will gain valuable feedback that will only motivate you to improve. 

Don’t be bitter about the negative comments, and expect them in a large number.

People on social media love bullying, but you can learn from every single comment associated with your campaign, whether positive or negative.

Write in a dialogue mode

Do you know which social media posts get the most attention? 

The ones that don’t sound like snappy monologues, and the readers can almost hear the writers’ voices through them.

You can motivate yourself to develop this writing style by finding inspiration in smart dialogues from books, movies, or TV shows. 

Writing in a conversational style takes training and practice, but the increased feedback you will get should certainly keep you motivated to work on your skills.

Can’t think of anything witty to write? Listen to inspiring music!

jbl solar-powered headphones
Image: JBL

Listening to music while writing helps many professional writers stay focused and inspired, so you should try to implement this simple trick and see if it works for you. 

If you get distracted by the sounds while writing, you can adjust the method to your preferences: listen to music you love before you write and keep your mind as blank as possible.

Here’s a good article on how to free your mind with a YouTube playlist.

Find inspiration in quotations

I would be surprised if you didn’t know this, but people on social media love quotations. They love reading and sharing quotations because they make them look smart and deep. 

You can use this inclination of your social media followers and find memorable, insightful, and witty quotations associated with your niche. 

Share them on your page, and you will soon feel the benefits of shares and likes (more social media users will be brought to your profile).

Bonus: Ask ChatGPT

A smartphone with the ChatGPT app open lies on a patterned surface next to a pair of glasses, suggesting a work or study scenario.
Image: Pexels

Finally, prompt ChatGPT for some social media content ideas if you still feel uninspired. It could take a few follow-up prompts until you come across an excellent idea, but it always works!


The most important thing for social media writers is to enjoy what you do. Some marketers approach this task as something they must do, but that is not the right way to stay motivated.

Creating diverse content takes a lot of time and energy, but it is critical for setting up an effective digital business card for your brand.

You need to make yourself comfortable in the social media community and find a way to enjoy the interaction with your readers.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of MyBlogU.com. Ann has been into internet marketing for 10 years. She is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs, including Small Biz Trends and Mashable.

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