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Twitter dropping the ban hammer on state-run media ads

I’m sure everyone will find ways around it.

Twitter logo on screen with tweetdeck
Image: Marketing Land

Twitter, in an effort to curb some of the issues surrounding fake news and disinformation campaigns (no, not that Disinformation Campaign), is taking a stand against state-run media.

Not just from places like China and Russia, but from the US, as well.

Twitter will no longer allow state-run media to run paid ads on the platform

Alongside the announcement of the state-run ads, Twitter also released an additional blog post regarding the banning of over 900 accounts from state-run China that “were deliberately and specifically attempting to sow political discord in Hong Kong, including undermining the legitimacy and political positions of the protest movement on the ground.”

More information regarding the banning of state-run media ads:

  • It is global and not limited to any specific area or political affiliation
  • Twitter defines state-run media by a number of sources, including Reporters Without Borders Press Freedom Index, Freedom House, the Economist Intelligence Unit Democracy Index
  • It will also factor in editorial content, financial ownership, and influence (which seems a bit tough to truly gauge, but honestly, this whole conversation is)

Twitter will begin to alert groups that fall under the new rulings in the coming days. Now we just have to wait to see what ol’ Orange Boi has to say about it.

What do you think? Glad to see this being implemented? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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Former KnowTechie editor.

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