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Twitter is reportedly switching gears with a new camera-first function

Who needs 280 characters when you can use a picture?

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Image: Marketing Land

Twitter is working on a camera-first feature that would change the way the platform performs, reports CNBC. The new feature would be a grab at Snapchat’s advertisers as Twitter aims to improve their platform from text to video and images.

The new camera-first function would combine location-based video and photos with Twitter Moments. Companies can sponsor events or place ads in-between real-time images and videos as a new revenue stream. The new features would be based on Snap’s concept of collecting location-based media around specific topics and display them within their section, or tab. There is no specific date on when the new feature could launch, but Twitter executives are well aware of the development process.

CNBC writes:

The feature would resemble how Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers.

Since Twitter is already a real-time based platform, a camera first option would be an excellent fit for Twitter’s platform. You can already scroll through user’s media, so why not create a dedicated section? We saw this on Wednesday in Snap for the national school walkout protests for school shootings and gun reform.

Are you interested in a camera-first option for Twitter? Are you okay with Twitter switching focus? Let us know down below! 

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