Apps
YouTube is now trialing its TikTok competitor, YouTube Shorts, in India
Can YouTube take on TikTok?

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According to YouTube’s official blog, YouTube has introduced “YouTube Shorts” in India. Think of the new service as YouTube’s answer to
The beta version of YouTube Shorts will be available only to Indian users and will include a set of creation tools. The company added that they plan to introduce new features and expand to more territories shortly.
Initially, YouTube Shorts will be available only to Android devices, but an iOS version is in the works.
YouTube Shorts 101
Users will be able to create videos that will be up to 15 seconds long. Its list of key features and creation tools includes a multi-segment camera for joining together multiple clips, countdown & timer for hands-free recording, and speed control for added customization. Users will also get access to YouTube’s massive pool of songs, which should be a great addition for content creators.
YouTube even added an entire row at its homepage, which is dedicated to the short videos. Same as with TikTok, users will easily swipe vertically and jump from one video to another.
At the same time, this will be very convenient for discovering new content creators.
Why now and why in India?
Before we cut to the chase, we need to mention that YouTube earlier this year announced that they had plans for such a feature. Their motivation was quite obvious; they wanted a piece of a market that wasn’t even there before
Now, a few months later, they announced YouTube Shorts, their own “short-form video experience” as they like to describe it.
From the look of things, YouTube’s timing couldn’t be better, which is unfortunate for the declining
So unless someone steps in and buys it from its Chinese owners, things will not get any better for
The reason why YouTube chose India to launch its “YouTube Shorts” app is obvious –
To Conclude
YouTube could sense blood in the water and went for the kill. Even if
Like it or not,
What do you think? Are you interested in YouTube Shorts? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.
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