Gmail will soon let you do website-like things right in an email without ever having to leave
Your supercharged inbox is coming.
That means you’ll be able to perform web-based tasks right from the email, without having to go to another website. Nifty, right?
AMP up your inbox
Once the update hits your Gmail, don’t be disappointed if your emails are still pretty static. It’ll take a while for websites to start using the new standard for interactive emails. Once they become more widespread, you’ll probably never have to leave your inbox to do simple tasks such as bookings, filling in forms, or editing Google Docs.
Once the existential dread of being stuck in your inbox forever wears off, you might realize how cool this is. I mean, it’s essentially putting webpages into your email. Check out the example of browsing for a hotel booking on OYO Rooms:
- Some companies have already started using the AMP-powered emails, such as: Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus
- It’ll take a while for AMP-powered emails to roll out to more websites, as Google has to do a privacy and security vetting of every partner website that wants to use the feature
- Only web-based Gmail will get dynamic email support on July 2. Mobile support is coming at an unspecified date
I personally can’t wait to no longer have to open a new tab for every little task from my inbox.
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