Google just got a bit better at understanding your confusing search queries
Google Search is getting smarter.
Google Search has always been pretty good at figuring out what you’re trying to ask, but now it’ll be even better. That’s because now, Search doesn’t just look at the keywords, it also looks at how the sentence is put together to try and figure out your intent.
The skinny? You should get search results that are much more relevant to the question you are asking.
Google’s search engine will now be better at understanding your conversational queries
That new leap in understanding your queries is made possible by Bidirectional Encoder Representations from Transformers, or as Google calls it, BERT, which helps tailor search to the intent behind a question, not just the words in the question. Pretty darn clever.
This also needs some hefty hardware to run, so the new, super-powered Cloud TPUs are serving search now so the complex BERT routines don’t grind Google’s servers to a halt.
Here are some fun snippets of information about Google Search:
- Out of the billions of queries a day, fifteen percent of them are ones Google hasn’t seen before
- The 20-year-old search page is still the lynchpin of its digital advertising business, which rakes in $115 billion a year in sales
- Someone shot an entire music video on the iPhone 11 and it looks amazing
- Apple TV finally makes its way to Amazon Fire TV devices
- A whole bunch of music festivals have pledged to keep facial recognition away from their venues
- It looks like Samsung has fixed the fingerprint issue on the Galaxy S10 and Note 10