Instagram is about to put influencers you don’t follow in your feed and Stories
Instagram has made quite a leap in the ad space on its platform and as a pretty standard Instagram user, I don’t know how to feel about this. Instagram is now allowing advertisers to promote branded content from influencers through ads situated in the feed and in Stories.
In a nutshell, that basically means that you may start seeing sponsored posts from influencers you don’t follow on your feed and stories.
Now don’t get me wrong, I’m not against sponsored posts as most influencers make their living off of these sponsored posts. However, I don’t want to see these posts if I’m not following them. Previously, only the influencer’s followers would be able to see their ads.
More about branded content from influencers
Instagram announced the new change in a blog post on Tuesday. The blog post states, “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices.”
Facebook’s ads platform can be used to get statistics on how their post is performing and they can optimize their advertisements from there. The content which will appear on your feed will be marked with “Sponsored” at the top of the post and will also contain a “Paid partnership with” message with the brand above the captions as any other ad in Instagram.
You can expect the feature to roll out to your feed in the next couple of weeks with the Instagram Stories addition coming following shortly behind. You can read more regarding the recent change here.
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