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Instagram could soon let you schedule posts and Reels

Meta confirmed that it is testing the new functionality with a small number of users.

instagram schedule post feature test screenshots
Image: KnowTechie

Instagram is testing a new feature that lets users schedules posts and Reels. The feature allows someone to draft a post or Reel and schedule the content to publish at a later date.

Alessandro Paluzzi, an app researcher, and mobile developer, first uncovered the new functionality in July. At that time, Instagram claimed, “this is an early prototype of an experience that we are not publicly testing.” 

The company seems to be switching courses because Twitter user @WFBrother shared a tweet showing what the new scheduling option looks like.

We can definitely see this feature being useful, so let’s dive into it a bit further.

Here’s how Instagram scheduling could work

Users who are participating in the test can schedule a post or Reel like this:

  1. While you’re creating a new post or a reel, go to Advanced Settings
  2. Toggle Schedule this post on
  3. Select a time and a date
  4. Lastly, select Schedule

Meta has also confirmed that it is testing the new functionality with a small number of users.

“We are testing the ability to schedule content with a percentage of our global community,” a company spokesperson wrote in a statement.

Unfortunately, the company isn’t giving any more information than what we currently know. But if I had to guess, I expect this is a feature that everyone should expect to see soon.

In the meantime, users who want to schedule their Instagram posts can utilize a scheduling feature via Facebook Creator Studio.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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