Marriott is officially breaking into the homesharing business
This comes after a successful pilot program.
Marriott is the world’s largest hotel company with more than 7,000 hotels around the world. Now, it seems that they want to expand their reach beyond hotels and henceforth they are now breaking into the homesharing business with the launch of their Homes & Villas by Marriott International in 100 destinations.
This news comes just a year after it started conducting a homesharing pilot. Marriott appears convinced it can compete with other homesharing companies such as Airbnb, VRBO, and others in the space. The pilot had started with a little over 200 houses in London which was achievable due to a partnership with UK-based property management company Hostmaker.
Marriott will be implementing some things from their pilot like enabling their loyalty members to earn and redeem Marriott Bonvoy points when they book and stay in these homes. Homes & Villas by Marriott International operates in more than 100 different markets ranging from the US to Europe to the Caribbean and Latin America.
40 of these 100 markets are in places where Marriott did not have a prior presence, this includes Amalfi Coast in Italy, North Lake Tahoe in California, Saint-Tropez, France, and St. Barts
Now, you might be wondering, whatever happened to Hostmaker?
Marriott’s Global Chief Commercial Officer Stephanie Linnartz stated that the year-long pilot provided “great results” however, they were not going to continue their partnership with Hostmaker for the official inauguration of this “separate offering.” Linnartz stated “They were good partners to us in the pilot in London,” and further went on, “But they are not part of the launch of this.”
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