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Ring customers, prepare to pay up: Prices are going up 25%

Ring’s Protect Basic is about to cost you a bit more.

The image shows a promotional graphic for Ring's Protect Basic Plan with a notification that the price will increase starting March 11, 2024, from $3.99 to $4.99 per month, or $39.99 to $49.99 per year. Below is a comparison of three Ring subscription plans: Ring Protect Basic, Ring Protect Plus, and Ring Protect Pro with their respective annual costs, savings with the annual plan, and features. The selected billing cycle is highlighted as 'Yearly', with options to switch to 'Monthly' or 'Yearly', and a price tag of $39.99/year. There is a CTA button that says "Subscribe on Ring.com", and branding elements of the company Ring, with its logo at the top. The background is in shades of purple.

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Ring, the Amazon-owned purveyor of home security, has decided it’s time to pinch those pennies a bit harder.

Starting March 11, 2024, the cost of keeping your porch pirate-free and your deliveries safe with Ring’s entry-level subscription plan, Ring Protect Basic, will inch up by a whole dollar monthly or ten bucks annually.

Yup, from $3.99 to $4.99 per month or $39.99 to $49.99 per year because, as the once famous Marlow states from one of the best shows on the planet, The Wire: “Price of the brick is going up.”

Ring Protect Basic

Ring Protect is a comprehensive subscription service that lets you review, share, and save every video and photo your Ring device captures and opt-in to 24/7 Professional Monitoring.

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Now, before you toss your Ring doorbell in the donation bin, let’s unpack this a bit.

As our friends at Engadget report, this price hike might seem like a small change at first, but let’s be honest – $10 isn’t that much of a big deal.

And if it was, maybe investing in an internet-connected camera that revolves around a monthly subscription wasn’t the wisest decision.

Ring’s Protect Basic is about to cost you a bit more

Ring Camera Subscription plan showing on the purple background
Image: KnowTechie

But let’s not lose our heads over this. The plan doesn’t change, and you still get all the same features. Nothing is going away.

So, where does this leave us? Well, if you’re already in the Ring ecosystem, it might be time to assess whether that extra dollar a month is worth it for the convenience and security Ring offers.

And if you’re on the fence about diving into the world of smart home security, this news might just tip the scales for you one way or the other. If that’s the case, we suggest reading this: Best home security cameras (2024).

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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