Snapchat is reportedly adding a paid tier for early-access features
The service is still in the early stages of internal testing.
UPDATE 6/30/2022 12:30 PM ET: Snapchat has officially launched its own premium subscription, Snapchat Plus.
Snap is currently testing a new paid feature, called Snapchat Plus, as it explores new ways to make money. Snapchat Plus will be a premium subscription that gives users early access to new features on top of some other perks.
App researcher Alessandro Paluzzi shared some of what the new Snapchat Plus subscription will include. The upcoming subscription model was later confirmed by a Snap spokesperson speaking with The Verge.
The new Snapchat Plus subscription will give paying users the opportunity to experience “exclusive, experimental, and pre-release features,” according to the company’s spokesperson.
Paluzzi shared what some of those features will be in their tweet.
Snapchat Plus will reportedly give subscribers the ability to pin a “#1 BFF” to share with the world. That sounds like a great way to piss off your other friends.
Subscribers will also get exclusive Snapchat icons, a badge to show off in your profile, and much more.
Snap’s idea to add a subscription model to help it make some money isn’t the first of its kind. Twitter launched Twitter Blue back in November. Telegram is another platform that recently revealed plans for a premium, subscription feature.
Paluzzi was able to find another page that shows prices for Snapchat Plus. But there’s no guarantee that those will be the real prices when the feature launches. Those prices start at around $5 a month, with six-month and yearly prices available, as well.
As of now, we don’t have any real idea of when the subscription feature will make its way to the platform. Snapchat is supposedly still in early internal testing for the feature, so it will likely be a little while before Snapchat Plus makes its way to the public.
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