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Twenty outstanding tech PR campaigns of 2024
Discover the top 20 tech PR campaigns of 2024, featuring innovative tech, creative storytelling, and impactful PR strategies.

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Here are twenty standout tech PR campaigns from 2024 showcasing innovation, creativity, and impactful storytelling:
- Apple’s Vision Pro Launch – Apple’s campaign for its Vision Pro mixed immersive AR demos with real-life testimonials from early adopters, highlighting both practical uses and futuristic potential.
- Tesla’s Cybertruck Delivery Event – Tesla created a high-energy event with live-streamed test drives, influencer partnerships, and interactive online features to celebrate the first deliveries of its Cybertruck.
- Microsoft’s AI for Good Initiative – Microsoft spotlighted its AI for Good projects through a series of mini-documentaries showcasing how AI is solving global issues like climate change and healthcare accessibility.
- Google’s Bard AI Integration – Google’s campaign for Bard AI included engaging webinars and interactive content demonstrating how Bard can enhance productivity and creativity in various professional fields.
- NVIDIA’s GeForce RTX 50 Series – NVIDIA’s PR strategy featured high-profile gaming influencers, live-streamed benchmark tests, and creative visuals to showcase the power and performance of its new graphics cards.
- Amazon’s Astro Home Robot Launch – Amazon generated buzz for Astro with a combination of live product demonstrations, interactive virtual tours, and user-generated content contests.
- Meta’s Horizon Workrooms Update – Meta’s campaign emphasized new features in Horizon Workrooms with immersive VR demos, industry testimonials, and comparisons to traditional remote work setups.
- Samsung’s Galaxy Fold 5 Reveal – Samsung’s PR push included a mix of influencer unboxings, live launch events, and interactive online experiences highlighting the durability and functionality of the Galaxy Fold 5.
- Sony’s PlayStation VR2 Release – Sony’s campaign combined high-impact trailers, live demo events, and partnerships with popular gaming streamers to drive excitement for its new VR headset.
- Intel’s Quantum Computing Breakthrough – Intel showcased its advancements in quantum computing through detailed press releases, engaging infographics, and expert interviews explaining the potential impact on various industries.
- IBM’s AI-Powered Enterprise Solutions – IBM’s PR efforts focused on real-world case studies and success stories, demonstrating how its AI solutions are transforming business operations and decision-making processes.
- Twitter’s New Features Rollout – Twitter leveraged a series of interactive online tutorials, user guides, and influencer endorsements to promote its new features and enhancements.
- SpaceX’s Starship Test Flights – SpaceX’s PR campaign included dramatic footage of test flights, behind-the-scenes content, and expert commentary on the future of space exploration and interplanetary travel.
- Zoom’s Enhanced Collaboration Tools – Zoom highlighted its new features with a campaign that included live webinars, customer success stories, and interactive demonstrations of improved collaboration tools.
- Snapchat’s AR Lenses Update – Snapchat’s PR strategy involved engaging influencers to showcase new AR lenses in creative ways, along with interactive online experiences to attract user engagement.
- Rivian’s R1T Adventure Challenge – Rivian’s campaign featured a series of adventure-themed challenges and testimonials from outdoor enthusiasts, emphasizing the durability and performance of the R1T truck.
- Huawei’s Mate X3 Foldable Phone – Huawei’s PR efforts included innovative product showcases, influencer reviews, and interactive online experiences highlighting the versatility and design of the Mate X3.
- Qualcomm’s Snapdragon 8 Gen 3 Announcement – Qualcomm’s campaign used a blend of technical deep dives, industry expert opinions, and engaging visuals to promote the capabilities of its latest processor.
- Dropbox’s Enhanced Security Features – Dropbox’s PR strategy featured a mix of informative content, expert interviews, and real-world case studies demonstrating the benefits of its new security enhancements.
- Epic Games’ Unreal Engine 5.2 Launch – Epic Games used high-profile game developer testimonials, live demos, and creative showcases to highlight the advancements and capabilities of Unreal Engine 5.2.
These campaigns effectively utilized various media, from live events to influencer collaborations and interactive online content, to generate buzz and engage audiences.
Editor’s Note: This post was written by Ronn Torossian, founder of 5WPR, a leading Tech PR agency.
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Disclosure: This is a sponsored post. However, our opinions, reviews, and other editorial content are not influenced by the sponsorship and remain objective.
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