TikTok, of all places, is banning political advertising from its platform
Facebook, maybe you should follow suit?
TikTok is setting itself apart from U.S.-based social media platforms by banning political ads on its service. That’s in stark contrast to major players like Facebook and Instagram, who presumably make bank from selling its ad space to the candidate with the most coffers.
The Chinese-owned TikTok wasn’t running political ads, to begin with, but now the policy has been publicly announced.
TikTok is banning political ads from its service
TikTok says it wants to keep “a home for creative expression” with its “eclectic range of short videos offer[ing] a truly joyful experience.” Doesn’t sound like room for any political ads to me. I mean, when did you last see Elizabeth Warren or Bernie Sanders throw down some sick memes?
Instead, it wants to keep paid advertising relevant to the content, like brand partnerships. Those will include:
- In-feed video ads
- Launch screen ads
- Native ads like hashtag challenges
The ad guidelines seem to be U.S.-only though, so maybe they just don’t want to be accused of meddling in U.S. elections, like Facebook was accused of in 2016.
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