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YouTube Premium family plans are going up in price

This Premium price hike comes at an interesting time.

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Image: KnowTechie

YouTube Premium family plan subscribers brace yourselves: your $17.99 monthly subscription is about to go up in price.

As revealed by emails sent out to current subscribers, the $17.99 family plan is going up to $22.99. That’s nearly a 30% increase. UK users will see a price hike from £17.99 to £19.99.

In the email, Google notes that “to continue delivering great service and features,” a price increase is necessary.

At present, it doesn’t seem like basic Premium plans are getting a price hike, but we’ll continue to monitor.

This price hike comes at an interesting time.

READ MORE: What are YouTube handles, and how do they work?

YouTube is clearly looking for new ways to incentivize YouTube Premium. Over the past couple of weeks, the platform tested locking 4K definition behind a Premium subscription.

That test has since been put to rest, but it is clear that Google is looking for new ways to annoy users into spending money on Premium.

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