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YouTube Premium family plans are going up in price

This Premium price hike comes at an interesting time.

Youtube premium logo on blurred background
Image: KnowTechie

YouTube Premium family plan subscribers brace yourselves: your $17.99 monthly subscription is about to go up in price.

As revealed by emails sent out to current subscribers, the $17.99 family plan is going up to $22.99. That’s nearly a 30% increase. UK users will see a price hike from £17.99 to £19.99.

In the email, Google notes that “to continue delivering great service and features,” a price increase is necessary.

At present, it doesn’t seem like basic Premium plans are getting a price hike, but we’ll continue to monitor.

https://twitter.com/Delibird444/status/1583179959484358656

This price hike comes at an interesting time.

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YouTube is clearly looking for new ways to incentivize YouTube Premium. Over the past couple of weeks, the platform tested locking 4K definition behind a Premium subscription.

That test has since been put to rest, but it is clear that Google is looking for new ways to annoy users into spending money on Premium.

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Former KnowTechie editor.

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