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5 tips to helping your website perform

It matters less, how good the content, design or structure of the website is if it doesn’t load fast.

wix website design

In this day and age, speed is everything. With just a fraction of a second, you can either win or lose your potential customers. There’s more to creating a website than meets the eye. You just have to go the extra mile in ensuring that your website is at its best performance. Website performance should, therefore, be at the top list of your business priorities. There are several ways you can achieve this. Below are five tips for helping your website perform better.

  1. Enable the Gzip Compression

This is the fastest way to increase page loading speed. Gzip compression compresses all the CSS and HTML files right before sending the files to the browser. When the server is Gzip compression enabled, it automatically picks a Gzip file that is by far smaller than the uncompressed file. With Gzip compression, you are able to reduce the page size to 70%, which is good for loading speed.

  1. Use Cache Browsing

There are two ways in which cache mechanisms operate; namely:

  •         From the server’s side
  •         From the browser’s side

To speed up the webpage load time for your users, ensure that your website’s static files are stored locally. This means that when the user visits your site in the future, they’ll find a portion of the webpage already saved on their device hence improving the overall performance. This way, the user will not have to download any webpage data when browsing and that the user makes very few requests.

  1. Use a Content Delivery Network

This system is a kind of distribution system that is capable of handling most static content to the users in regards to their geographical location. These static contents include CSS, HTML, videos, images, and JavaScript. One way that content delivery network (CDN) helps to improve website performance is by segregating the static content from the application server. However, this comes at a steeper cost. Some well-known providers of CDN include AWS, Akamai, and Google.

  1. Optimize the Images

The success of websites is these days, so much dependent on graphics. This means that for a website to perform well, it’s important to compress the images because uncompressed images only slow down the website’s performance. Image optimization is a way of ensuring that the images are saved in a format that is web-friendly.

  1. Minimize HTTP Requests

In simple terms, the fewer the requests, the better the website performs. This can be attributed to the fact that all the resources fetched with HTTPS or HTTP will decrease the speed of the web address. One way to increase the website loading speed and performance is by designing the website with simplified coding elements. The other way to this is to use CSS whenever possible instead of images. Whenever you use JavaScript too much, it only causes an HTTP overload, making it harder to maintain the website. Only use JavaScript when necessary.

It matters less, how good the content, design or structure of the website is if it doesn’t load fast. This is because the user will leave your web page as soon as they find that it’s slowing them down. Not sure whether or not your website is fast enough for your users? Utilize services such as path performance monitoring, who are dedicated to helping you improve your website’s performance by tracking and analyzing its load time.

Chris has been blogging since the early days of the internet. He primarily focuses on topics related to tech, business, marketing, and pretty much anything else that revolves around tech. When he's not writing, you can find him noodling around on a guitar or cooking up a mean storm for friends and family.

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