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AMC hopes to bury MoviePass with its own $20 per month subscription service

Will it be enough?

Image: Wikicommons / Svlightning18

AMC, the largest theater chain in America, is introducing a new subscription service to take on MoviePass. For $19.95 per month, you can go watch up to three movies a week and receive perks in the process.

Rolling out on June 26, the AMC Stubs A-List subscription plan will function as an extension of AMC existing loyalty program. As noted by AMC, the new program will work for any available showtime, any AMC location, and any format, including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC, and BigD. Best of all, there are no online ticketing fees, and members will receive discounts on food and drinks.

Though AMC’s service is twice as expensive as MoviePass, it’s perks, and expanded parameters make it worth considering. As AMC told The Verge:

We understand the comparison, but we’re focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests. It’s simple, seamless, and a great way to go to the movies.”

You can sign up for AMC Stubs A-List beginning next week.

Founded in 2011, MoviePass took off in recent months when it began offering a plan with a single film per day priced at $9.95 per month. Facing losses, however, the company has recently changed its plans for new members. It’s also thinking about getting into the film production business to make money.

It will be interesting to see whether AMC finds success with this type of program and whether it can maintain it from a financial perspective. What do you think? 

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Bryan considers himself a well-rounded techie, having written articles for MakeUseOf, KnowTechie, AppAdvice, iDownload Blog. When he's not writing, he's being a single dad and rooting for his alma mater, Penn State, or cheering on the Patriots.

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