Apple TV and the new Apple TV Plus get a standalone app and original programming
Yay, another subscription.
Among all the other software announcements from Apple yesterday, both a rethought Apple TV app and a new Apple subscription service,
Apple is not a hardware company
Tim Cook spoke these words way back in 2013, and they rang out in my ears during yesterday’s Apple event. I’ve followed Apple for a long time, ever since my first computer – an Apple IIc, and those words from Tim Cook have never been truer.
Now, we have Apple Card, a credit card integrated with Apple Pay, Apple Arcade, a subscription-based service for new games, and the stars of the show –
Apple TV reimagined
This is a big one –
So, what’s in the new app? A visual redesign is just the start, making the UI similar to Netflix, Kodi or any other streaming app. The Apple TV app is also a storefront now, letting you subscribe to premium channels such as HBO, Showtime, and others, inside the app. Those subscriptions will also let you play their content without leaving the app, making the experience better overall. Oh, and you can share your subscriptions with up to six family members, and download shows for offline viewing.
Some services will still make you hop to their own app to watch, such as Hulu and Amazon Prime Video. We don’t have pricing details yet, with the rumors floating around suggesting that Apple will be offering bundles at a discount once available.
Apple TV Plus
Before the event, we thought this was the name for the storefront to sell third-party content subscriptions. It’s not, but it is a subscription.
You’ll access it through the redesigned Apple TV app, which also means that right now, Windows or Android users are locked out of being able to subscribe or watch. That might change in the future, as that’s a huge market that Apple can’t tap into when it releases things on its own devices only.
Again, Apple hasn’t shared pricing or availability details for
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