Elon Musk says the Tesla Model S will now cost $69,420 – Nice.

As more manufacturers get into the EV space, prices become more competitive. Such is the case this week, with EV company, Lucid, announcing that its upcoming Air luxury sedan would cost consumers $69,900 after tax credits, when it releases in 2022.

Now, “the gauntlet has been thrown,” according to a tweet by Elon Musk. Basically, Musk is saying that Tesla will undercut the pricing of the Lucid Air, bringing the price down to a crisp $69,420. Yes, Elon Musk is a child, and yes, I’m 100% here for it.

This isn’t the first price cut for the Model S. Heck, it isn’t the first price cut this week. Earlier this week, CNET reported that the Model S price had been lowered by $3,000. Bring the price down from $74,990 to $71,990.

Best Buy: Preorder the Meta Quest 3

Get Asgard’s Wrath 2 free when you buy Meta Quest 3. Also, get a 6-month trial of a Meta Quest+ VR subscription when you purchase a 512GB headset. Act fast, limited-time offer.

Preorder Now

The Model S is one of Tesla’s higher-end models. It originally launched in 2012, and was really the jump-off point for Tesla and its range of electric vehicles. It featured slick lines and plenty of EV features that helped consumers see what electric vehicles could really accomplish. It originally launched for $76,000 and has basically stayed at that price since it launched. The only Tesla that is more expensive than this model is the Model X.

What do you think? Does this new price make you more interested in the Tesla Model S? Is this new price childish? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

Editors’ Recommendations:

• The Pentagon is working with Elon Musk’s SpaceX to deliver packages anywhere on earth in under an hour
• Tesla kills its PR department, starts work on actual self-driving dragons and humans as fuel
• Elon Musk is now the world’s third-richest person, passing Mark Zuckerberg
• Elon Musk’s Neurolink will push music directly into your brain

Meet Therabody's All-New TheraFace Mask

TheraFace Mask is a breakthrough FDA-cleared LED skincare mask with added tension-relieving vibration therapy. Clinically proven results include firmer, smoother, healthier-looking skin with a visible reduction in fine lines, wrinkles, and uneven tone in as little as 8 weeks

Learn More

Josiah Motley

Former KnowTechie editor.