Connect with us


Google will stop selling ads based on users’ web browser history

In an effort to prioritize privacy, Google will change the way it sells advertisements.

Google logo with blurred pixel background
Image: KnowTechie

In a blog post earlier today, Google announced its plans to stop selling advertisements based on information gathered by tracking users’ web activity. This is part of a growing effort by the company to increase public relations concerning privacy issues on the internet.

Google announced last year that the Google Chrome browser would stop allowing the use of third-party cookies before 2022. After that has been accomplished, the company says that it will no longer use or invest in any tracking technologies for the purpose of tracking users’ web history.

The company is looking to move towards systems that can supply relevant data for targeted advertisements while maintaining individual users’ privacy.

Google is looking to make privacy a priority

This is massive news from the search giant. Chrome dominates the web browser game, responsible for almost 70% of all internet traffic. This is a great step towards an advertisement system that makes individual user privacy a priority.

In the blog post mentioned above, Google’s Director of Product Management, Ads Privacy and Trust David Temkin says:

“72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits…If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web.”

It looks like Google is beginning to make necessary strides to ensure that user privacy is not abandoned in favor of targeted advertising. Hopefully, this is just the beginning of the journey towards a safer, more secure internet experience for everyone.

Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

Editors’ Recommendations:

Follow us on Flipboard, Google News, or Apple News

Staff writer at KnowTechie. Alex has two years of experience covering all things technology, from video games to electric cars. He's a gamer at heart, with a passion for first-person shooters and expansive RPGs. Shoot him an email at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Deals of the Day

  1. Meta Quest 2 Virtual Reality Headset - $249.99 (17% off)
  2. Fitbit Charge 6 - $99.95 (save $60)
  3. Try Apple TV+ for FREE and watch all the Apple Originals
  4. Save $300 on a Segway at Best Buy, now $699
  5. Lenovo 14" IdeaPad Flex 5i Chromebook Plus Laptop - $379 (24% off)
  6. HP DeskJet Printer with 3 months of Instant Ink included from HP+ - $84.99 (save $45)

More in Google