Instagram is opening the floodgates to allow anyone to have links in Stories
This will be great for smaller influencers with dedicated audiences.
Instagram is one of the largest social platforms in the world and it’s arguably one of the ones most utilized by influencers looking to connect with their audience. For users with larger audiences (10,000+), having the functionality to add links to Stories was huge for converting fans to customers.
Now, that feature is being opened up to everyone on the platform, which could be a huge deal for smaller creators and influencers with small, but dedicated followings. According to Insider, the feature should be rolling out soon.
Also changing, Instagram is doing away with the “swipe up” feature that opened links in Stories and is instead focusing on users’ having the ability to make Instagram Stickers linkable. Personally, this makes a lot of sense as the swipe-up feature could feel clunky at times.
How to add links to your Instagram Story
If you want to add a link to your own Story post, here’s how to do that:
Either take or upload a photo or video to your Story
Tap on the Sticker icon in the top right corner of the screen
Either find the Link sticker or search for it in the text box
Once you select it, you will have the option to add a link
Once it is placed, you can tap on the sticker to change the color
Not only could this allow smaller influencers a way to link to affiliate programs and things of that nature, but it makes the idea of sponsored content from brands much more palpable for smaller creators. Previously, brand deals like this on Instagram would involve fans going to links in creators’ profiles.
Because of this new feature coming to Instagram, you can also expect the company to add more actionable stickers for influencers and creators to utilize in Instagram Stories.
Now the big question here is – has the Facebook-owned Instagram just been holding on to this feature, and decided to release it now that the spotlight is on the company for its terrible, terrible practices? Maybe.
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