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New Primetime Channels adds streaming services to YouTube

An early version of the feature is available to US users in the Movies & TV hub.

youtube primetime channels interface on purple background
Image: KnowTechie

YouTube is now a hub for your favorite streaming services.

The company announced it’s rolling out Primetime Channels, a new feature that adds shows and movies from 30 different services to YouTube.

Now, it’s worth noting the content isn’t free. Users will still need a subscription to the streaming service. That said, there will be options to sign up through YouTube.

So far, 35 partners are on board. The list includes Paramount+, Showtime, AMC+, and more. In addition, the company says services like NBA League Pass and other channels are coming soon. 

youtube primetime channels selections on a purple background
Image: KnowTechie

After signing up, users can expect to see content from their streaming services right on the YouTube homepage, along with “curated trailers, behind-the-scenes footage and cast interviews.

YouTube adds, “recommendations will also include programs from Primetime Channels, delivering a personalized selection of content across YouTube.”

youtube primetime channels interface on tv over a purple background
Image: KnowTechie

Another interesting feature, The Verge points out, is Primetime Channels content will work like any other YouTube video. Meaning viewers can like, dislike, and leave a comment on any video.

An early version of Primetime Channels is available now and can be accessed in the US from the Movies & TV hub

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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