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New Twitter update rips off TikTok’s ‘For you’ page (updated)

This is very similar to a feature that the company scrapped last year.

Twitter logo on dark background with tweets
Image: KnowTechie

UPDATE 1/16/2023: After previously being an iOS-only feature, the new For You tab on Twitter is now available on desktop. At present, it is still not showing on the Android app. You can read the original report below explaining the feature.

Twitter continues to undergo changes, and the latest brings a new tab that is very reminiscent of TikTok.

Announced this week, a new ‘For You’ tab is rolling out to Twitter users on iOS. Essentially, this is an algorithmic feed that attempts to surface relevant content for you.

It is not chronological, and while it sometimes shows tweets from people you follow, many tweets will be from other accounts.

Twitter for you page
Image: KnowTechie

If you prefer a more structured version of Twitter, you’ll need to swipe over to the ‘Following’ tab. At present, the iOS app always defaults to the ‘For You’ page when you first launch it.

This reminds us of a similar feature the company rolled out a year ago. It also auto-defaulted to an algorithmic feed. It only took days for Twitter to revert the changes after mass criticism.

And the new feature is already meeting similar criticism from users.

Time will tell if this new interaction of the feature stays or if Twitter and Elon Musk will roll this back as well.

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Former KnowTechie editor.

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