Opté from Procter & Gamble is like an inkjet printer for your blemishes
Technology is wild.
While CES is often filled with weird and wonderful beauty products, they’re usually from startups and lesser-known brands. At CES 2019, Procter & Gamble had a booth for the first time in the 182-year history of the firm. Some of the products on show were pretty nifty, like Opté, which temporarily removes spots on your skin.
P&G has a long history of disruption and innovation, bringing high technology to everyday items. They spend almost as much on R&D as the rest of their competition combined, all to keep its market position.
Opté really has to be seen to be believed, like in the live video below from VentureBeat. Part magic wand, part inkjet printer, part physical Snapchat filter, moving the device over your face erases beauty spots and other blemishes. At least, for a while. Washing removes the effect, although as with all blemish treatments, the more regularly you apply them, the more faded they will become.
Check it out
More about the Opté system
The Opté system uses a blue light and a camera that takes 200 images of your skin per second to decide where to place tiny jets of makeup from its 120 tiny inkjet-like nozzles. The company says that blue light is used to be able to detect blemishes that aren’t even visible to the naked eye.
That covers blemishes without affecting your existing skin tone, so you don’t end up with bleached-out sections that draw more attention to them. P&G says the digital skincare tool uses less than 99% of the product needed for competing methods.
It’s likely to be expensive, anything with an accent aigu on it always is. The beauty market is always predicated on results though, and this looks to be a winner. A skin-smoothing filter for real life? How many of you use the one in your camera app daily?
You’ll have to wait until 2020 for a retail release, so keep on using that filter until then.
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