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Pinterest continues pushing video as a potential avenue for advertisers on its site. Beginning today, the company starts taking Pinterest ads a step further by promoting a new video tool that takes up the width of the entire screen.
According to Adweek, brands such as Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis are already testing Pinterest’s the new tool. It comes at a time when Pinterest says the total number of videos on its platform rose 180 percent year over year.
Of the new advertising tool, Pinterest explains:
With promoted video at max width, your video stands out to drive impact and brand awareness. The format is easy to spot. It spans wider than our standard format in feeds and in search on mobile, so people can sit back and watch your story.
It continues:
The format is available in both 16:9 and 1:1 aspect ratios so brands can try new and existing creative. In a recent study, we’ve found that both brand storytelling and instructional videos (like how-tos or demos) resonate with Pinners3, making it easy for brands to share different types of content on Pinterest.
Here’s a video sample showing the larger ads:
While no one likes to see ads, most accept that they are a necessary evil, especially on free sites such as Pinterest. With that being said, as long as these clips don’t become too intrusive, most folks probably won’t even notice that they were recently added. Besides, the Pinterest ads can’t be as bad as the ones for Facebook, right?
For more social news, see: How to create a streamlined social media strategy, Share your ever-evolving story with social platform PikMobile, and A look at some of the benefits of social media marketing for your business.
Are you unhappy seeing Pinterest ads growing in size? Let us know below.
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