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Roku officially launches its own TV line

Hold on to your remotes folks, because Roku has finally jumped on the TV manufacturing bandwagon

by
Kevin Raposo
March 9, 2023

Image: KnowTechie

With its latest Roku Select and series televisions, Roku has officially thrown its hat in the ring of TV manufacturing.

The company announced it earlier in 2022, and buyers can now get their hands on one, available exclusively at Best Buy stores or on Bestbuy.com.

With their launch, Roku is swinging for the fences: They’re not just launching one, two, or five TVs.

They’re going all out and launching 11 different models, ranging from 24 to 75 inches, in two different lineups.

They start from $149 and go up to over $1,199. As we mentioned earlier, there are two series:

The Roku Select Class series is the basic line, including HD and 4K models.

The Roku Class Plus Series is your best bet if you’re looking for something fancier.

roku plus class series TVs on purple background

Here’s a quick breakdown of Roku’s new offering:

Screen Size	Select Series HD	Select Series 4K	Plus Series 4K
24″	✓
32″	✓
40″	✓
43″		✓	✓
50″		✓	✓
55″		✓	✓
65″		✓	✓
75″		✓	✓
Panel		QLED	QLED
Picture Resolution	HD/FHD	4K	4K
Automatic Brightness		✓	✓
HDR10+		✓	✓
Dolby Vision®			✓
Local Dimming			✓
Audio Expandable with Roku Wireless Audio	2.1 Stereo	2.1 Stereo	4.1 Surround
Dolby Audio™	✓	✓	✓
Dolby Atmos®			✓
Connectivity Wi-Fi®	Wi-Fi 4	Wi-Fi 5	Wi-Fi 6
Ethernet		✓	✓
Bluetooth®			✓
Remote Voice	Push-to-talk	Push-to-talk	Hands-free & Push-to-talk
Lost Remote Finder		✓	✓
Private Listening		✓	✓
Personal Shortcuts		✓	✓
Rechargeable Battery			✓

For more details, you can find them on their respective product pages via Best Buy.

Fair warning: don’t expect these TVs to push the technical limits on image quality.

While the Select series TVs come with local dimming and QLED, which should help improve image quality, Roku hasn’t released many details about their picture-enhancing extras.

So, what happens to their Roku-branded partnerships with companies like TCL? Nothing, it’s business as usual, according to Mustafa Ozgen, president of devices at Roku:

“These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models but also allow us to enable future smart TV innovations,” Ozgen said in a January press release.

Find the new Roku models at Bestbuy.com or Best Buy stores.

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