Social media is the perfect tool for driving traffic to your website

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As social media is one of the most powerful means of online communication, every entrepreneur is supposed to create their special set of tactics for attracting more visitors to their websites.

Perceptive website owners work hard to get detailed report from the online environment. This is something they need to do if they want to develop their own marketing strategies for generating more traffic. As social media is one of the most powerful means of online communication, every entrepreneur is supposed to create their special set of tactics for attracting more visitors to their websites. The following social media practices can improve that process.

Share strictly useful features

A non-business user of social media can post whatever they like on their and other people’s walls. However, an aspiring entrepreneur who is using social media for business purposes should be extremely careful when it comes to their shares.

That way, their posts should be related either to their own products and business successes, or it should be a ground-breaking content from their niche. Any other features are sheer distractors that are bound to weaken their social media marketing efforts.

Blogging and content writing

No matter what type of website you have, generating up-to-date content will contribute to its online popularity. Therefore, writing informative texts and publishing blog posts are two must-do actions for attracting higher traffic. Here, it’s important to find the right word count that will attract people to read those pieces.

The text length will vary from niche to niche. For instance, if you own a lifestyle or travel website, longer posts (1000+ words) with an abundance of visuals would be the right measure. As opposed to that, more practical technical websites should vary between 500 and 1000 words.

When it comes to post frequency, a recent piece published by Forbes states that four posts a week are just enough.

Live(ly) interaction with customers

When a website owner pays attention to customers’ requests, inquiries, attitudes and emotions, it’s easier to establish lively interaction with them. Additionally, you should spend some time on holding regular live sessions in which you’re going to answer all the questions your followers and customers asked on different social media platforms.

Furthermore, you can collect a set of questions made by your audience and create a real text in which you’re going to give your answers. What’s more, such a text will most probably be widely shared on social media, generating more traffic to your website.

Active across different platforms

A clever website owner will be active on different social media platforms. They can be roughly divided into four main categories:

• • General content – Facebook is the most holistic social medium on the Web. The post length may vary from a single character to several hundred. Facebook allows video and photo visuals, as well as chat, video calls and many other options for the interaction with customers. Also, smart website owners should gather more info about Facebook advertising. There are no ad blockers here, so Facebook ads are always a smart investment.
  • Short but effective – Limited to 140 characters (with some recent expansions), twitter is a perfect place for swift and witty communication; use it to announce new product releases or business events.
  • The king of images – The heart of online visual communication, Instagram, is becoming a powerful tool for online promotion. Publish photos of your business efforts and short videos to grasp public attention. Also, add hashtags to your promotional toolbox and reap the benefits of their virality.
  • Connecting through collections – Google+, a widely disputed network, has some practical features, as well. The most useful is definitely Google Collections, which can help you connect with other businesses and present your business success in a well-organized way.

When it comes to activity on various social media platforms, website owners should stick with concise and imaginative solutions. On the one hand, you’ll intrigue your followers, on the other, they’ll come for more on your website, which is the main point of the whole story. Moreover, spare a few minutes of your day to listen to an educative radio show on the practical aspects of linguistic brevity, created by Stephen Fry which is available on the BBC website.

Content Calendar for smart shares

Nowadays, it’s possible to create and share different content features with great precision. What you need for a smart sharing policy is a proper content calendar. This tool will serve a great purpose when you’re planning your shares within a certain period of time.

For instance, Google Calendar and its add-ons are widely appraised, and easy-to-use solutions for that matter. Its greatest benefit is the all-inclusive nature of Google Apps. That way, you can create documents and broadsheets for your events, as well as store them on Google Drive while chatting with your collaborators via Google Hangouts. Performing all these actions in one place will make your content-planning effort a smooth and quick process.

Your communication in social media should be short but informative. Translated to everyday work – create original content in an amusing way to increase the marketing impact of your business. When those features are shared in social media, they’ll reach a wide range of people, attracting them to your website. All these actions should result in higher revenues and a steady position of your business.

Marcus Jensen

Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing and is a regular contributor on several sites.