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Tweetdeck is now pay-to-play

In the grand scheme of things, it’s just plain dumb, and frankly, I’m not here for it.

This image is showing the features and benefits of subscribing to a premium subscription service. Full Text: Home F X ubscribe to Premium Q Explore ubscribe to unlock new features and if igible, receive a share of ads revenue. Notifications Blue subscribers with a verified phone number will Subscribe Messages get a blue checkmark once approved. What's happening Lists Annually SAVE 12% Monthly LB . Last night Bookmarks rewers at Dodgers POU Communities Blue ports . Trending ill Belichick Verified · Prioritized rankings in conversations and search · See approximately twice as many posts between ads in ending in United States & Profile your For You and Following timelines. HE LORD WILL SPEAK TODAY · Add bold and italic text in your posts 580 posts Post longer videos and 1080p video uploads More All the existing Blue features, including Edit Tweet, ending Bookmark Folders and early access to new features ars von Trier 321 posts Post Learn more v ending in United States ... lack Karen $96.00 $84.00 / year 170 posts By subscribing, you agree to our Purchaser Terms of Service. Subscriptions auto-renew how more until canceled, as described in the Terms. Cancel anytime. A verified phone number is required to subscribe. If you've subscribed on another platform, manage your subscription through that platform. Who to follow
Image: KnowTechie

TweetDeck, that handy tool we’ve all been using for free, has been gussied up, rebranded as X Pro, and slapped with a price tag. No more enjoying multiple feeds in real-time without reaching for your wallet.

And who do we have to thank for this? None other than billionaire boy-man wonder Elon Musk, who, after buying Twitter for $44 billion, decided to turn X into a cash cow, milking us for all we’re worth.

Starting Wednesday, if you want to keep using X Pro, you’re going to have to cough up $84 a year for the privilege. But don’t worry; they’re throwing in some “perks” to sweeten the deal.

This image is informing users about the launch of a new version of TweetDeck and providing instructions on how to access it. Full Text: Support & x @Support We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via tweetdeck.twitter.com by selecting "Try the new TweetDeck" in the bottom left menu. Some notes on getting started and the future of the product below: - All your saved searches, lists, and columns will carry over to the new TweetDeck. You'll be prompted to import your columns when you load the application for the first time. - TweetDeck now supports full composer functionality, Spaces, video docking, polls, and more. - Teams functionality in TweetDeck is temporarily unavailable and will be restored in the coming weeks. - In 30 days, users must be Verified to access TweetDeck. For more information, visit our Help Center here: help.twitter.com/using- twitter/ ... 6:11 PM . Jul 3, 2023 . 14M Views
Image: KnowTechie

Here’s what you get with an X Premium membership: a verified blue checkmark on your account, priority in replies and searches, access to longer posts, and fewer ads. Wow, sign me up.

Let’s not forget, though, the comedy of errors that was the launch of X Premium, formerly known as Twitter Blue. It was pulled almost immediately after launch due to a flood of users impersonating celebs and popular brands.

In the meantime, Musk has been playing puppet master, cutting jobs and introducing new features and policy changes faster than you can say, “What happened to Twitter?”

New X logo for Twitter with disppearing checkmark
Image: KnnowTechie

And then there’s the rebranding, which saw Twitter’s iconic bird logo replaced with… well, X.

It’s a sad day when a platform we’ve grown to love (or at least tolerate) decides to bleed us dry in the name of ‘progress.’ And for what? A few extra bells and whistles? A blue checkmark? It’s as if we’re paying for the privilege of being nickel-and-dimed.

In the grand scheme of things, it’s just plain dumb, and frankly, I’m not here for it.

Have any thoughts on this? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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