WhatsApp is thankfully pulling back on its decision to display ads in the app
Two years of development down the drain.
If you’re one of the billion or so users of WhatsApp, you might be happy to know that your message feeds won’t be covered in advertising any time soon. That’s according to a new report from the Wall Street Journal, which cited sources close to the decision.
That marks the shelving of a two-year development cycle and keeps WhatsApp the only one of Facebook’s owned properties that don’t currently generate advertising cash.
Facebook has backed quietly away from its plans to introduce advertising inside WhatsApp
While Facebook has put its short-term plans for introducing advertising to WhatsApp, that doesn’t mean the long view matches. WhatsApp’s parent company will still be working on a way to turn WhatsApp into a similar revenue generator as Instagram or Messenger, starting with a renewed push for WhatsApp Business.
It’s likely that the current climate of anti-Facebook sentiment caused the pause on introducing advertising. I mean, why court more bad press, right? The company is already facing stiff opposition for its plans to integrate the back-end of all its messaging tools, not to mention the huge privacy scandals.
- WhatsApp has about 1.5 billion daily users, out of the 2.8 billion daily users Facebook says that use at least one of their apps
- $17.65 billion dollars were (muck) raked in by Facebook in Q3 of last year alone from advertising
Whew, I mean it’s bad enough being pulled into group chats you didn’t want to be in without adding intrusive advertising to the mix.
- Facebook Messenger now requires you to have a Facebook account to join
- WTF: Facebook and WhatsApp can now share your data with the U.K. Police
- Twitter CEO Jack Dorsey crushes millions of dreams with one word regarding the edit button
- To the surprise of no one, Facebook will be using Oculus’ VR data to sell ads