You can now order tickets through Eventbrite, through YouTube, through the Internet
Beginning now, videos from YouTube Official Artist Channels will see Eventbrite listings.
Beginning now, videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the U.S. below the video. From there, you can click on the “Tickets” button to make a purchase directly from Eventbrite.
No doubt, this will make buying tickets online an easier process. Still, I wonder whether it will make YouTube’s already crowded interface even more so. Nonetheless, it probably makes sense.
Live events are a major revenue source for artists so this is a big deal for them. And, according to YouTube, 26 percent of Millenials and 44 percent of teens say they first discover live music events through YouTube.
Today’s move, coupled with YouTube’s partnership with Ticketmaster, means that the video site now covers more than 70 percent of the U.S. ticketing market. (Of course, YouTube didn’t mention Ticketmaster’s recent woes in its blog post!)
YouTube continues to revamp its service
Earlier today, we noted that YouTube has finally brought a mini-player to its web interface. Long a stable on mobile, the feature lets you watch a video in the corner of your screen while browsing elsewhere on the website.
The mini-player button on the web is located on the lower right side of a video window. When you click on it, your video will get smaller and reposition itself to the lower right-hand side of your browser screen. You can continue to surf through the website while the video continues to play.
At the same time, the company has started cracking down on so-called “duplicative content.” In doing so, it hopes to curb abuse within the YouTube Partner Program.
In a blog post last week, Google noted it’s removing groups of channels that haven’t complied with its policies as it relates to duplication. Those channels affected have the opportunity to remove or update their content and can reapply for admission into the YouTube Partners program in 30 days.
Do you plan on taking advantage of the new partnership between YouTube and Eventbrite?
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