A judge in California says Google can be sued for Incognito mode tracking
Google is obviously going to fight this.
Data collection has been a hot-button topic for the past year now, and companies are looking to clarify what data it is keeping on users, as well as providing methods for staying “off the grid.”
Google Chrome’s Incognito mode is the most recent service to come under fire for potentially-deceptive practices. Now, a judge in California has approved a lawsuit that claims Google isn’t being open about tracking that still takes place while users browse in the mode.
According to the lawsuit, Google still has Google Analytics and Google Ad Manager tracking implemented in Incognito mode, and the Google app still tracks users while in the mode.
Gizmodo notes that District Judge Lucy Koh denied Google’s motion to dismiss the class-action lawsuit. Google’s argument is that people are “willfully misreading” its privacy statements and that users agree to tracking by using the service.
As a random person on the internet, I can see both sides here. For non-techie people, Incognito mode definitely gives the allusion of some level of privacy, but it can’t be ignored that the homepage of Incognito mode does note that websites can still track you. That said, it is vague enough to leave a lot of unanswered questions, especially about Google’s role in tracking.
Have any thoughts on this? Do you use Incognito mode? Did you know tracking still took place? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.
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