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Apple Car delayed again, now coming in 2026

The technology isn’t quite there yet.

apple logo with apple products blurred in the background

A new report from Bloomberg says that Apple has pushed back the Apple Car release date by another year.

That would make 2026 the target date for a consumer release. Apple has reportedly reduced the selling price to “less than $100,000” from the earlier expectations of over $120,000.

The company has done this to appeal to a broader range of consumers. The Apple Car will go up against other luxury electric vehicles like Tesla’s Model S or Mercedes-Benz’s EQS.

Apple had hoped to create a fully self-driving car without a steering wheel or a traditional driver’s seat. That would be a “Level 5” autonomy level, which no company has achieved to date.

apple car mockup
Image: AutoEvolution (mockup)

Apple has reportedly scaled back that vision. Apple’s Car will have a steering wheel and pedals, with autonomous features only working on highways.

That puts it in the same range of self-driving capabilities as Tesla or any other automakers working on autonomous vehicles. Bloomberg also mentions that the Apple Car will rely on LiDAR and radar sensors in addition to cameras.

The car’s brains will be from a custom system “about four of Apple’s highest-end Mac chips combined.” Apple’s highest-powered chip currently is the M1 Ultra which is only available in the Mac Studio.

The report also says that Apple still needs to finalize a design for the vehicle. Apple is aiming to finish the design stages next year.

Then the company will finalize a feature set for the car and head into the prototyping stages. Whatever design Apple lands on, expect it to be more traditional inside.

The “limousine-like interior where passengers could face each other” has also been shelved. If Apple cracks fully-autonomous driving, then it could reevaluate the interior.

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