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Apple needs this OpenAI deal, or else it’s toast

Apple is in a high-stakes poker match with OpenAI, Google and Microsoft to secure a deal that would make them appear more innovative, but it’s not do or die for Apple.

Apple logo black blurry background
Image: Apple

It seems Apple has entered panic mode, believing that locking down OpenAI is the only way to stay relevant. Why?

OpenAI is a trendsetter in AI, the kind of cool new friend everyone wants at their party because they make everything better—a bit like the person who always has a new story or game up their sleeve.

Apple feels that they’re just part of the crowd without this edge. And I imagine Tim Cook wouldn’t want this to be his lasting legacy.

Apple is reportedly spending a lot of money to complete this deal, which makes you wonder if they remember how to innovate independently.

It’s like they’re trying to buy a shortcut to success because they’ve lost confidence in coming up with the next big idea themselves.

This isn’t just about Apple and OpenAI. Google and Microsoft are also in the mix and aren’t just watching from the sidelines. They’re active players in the AI game, making this situation feel like a high-stakes poker match where Apple’s sweating and the others are calling bluff after bluff.

Sure, landing a deal with OpenAI could be great for Apple. It could boost their products and make them seem super innovative again.

Siri on the iPhone using ai tools
Image: Unsplash

But let’s get real—is it really do or die? Tech history is full of missed chances and brilliant recoveries. Companies always miss out on trends and still find other ways to innovate and succeed.

Apple is tough. They’ve got deep pockets and plenty of smart people. Even without this deal, they won’t just disappear.

Deals like this are flashy and get everyone talking, but they aren’t the only path forward. No matter what happens with OpenAI, Apple will keep on ticking, finding new ways to surprise us.

As we watch this whole saga unfold, remember that it’s not always the deals you make that matter but how you play the game. And in the rapid-fire world of technology, the game changes fast.

Today’s panic could be tomorrow’s old news.

Who knows what the next big thing will be? Stay tuned, but don’t believe the hype that it’s all over if Apple doesn’t get this one deal. They’re down, sure, but definitely not out.

What’s your take on this? Do you want something like ChatGPT to replace Siri? Drop us a line below in the comments, or carry the discussion to our Twitter or Facebook.

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Kevin is KnowTechie's founder and executive editor. With over 15 years of blogging experience in the tech industry, Kevin has transformed what was once a passion project into a full-blown tech news publication. Shoot him an email at kevin@knowtechie.com or find him on Mastodon or Post.

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