Instagram is rolling out a way for users to share posts on multiple accounts

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Instagram has continued to push new features into its photo-sharing app, and now, those of us that manage multiple accounts on iOS will get new functionality that should streamline the experience.

The new feature, which is similar to a regram feature, but definitely not a regram feature, will allow social media managers and others who run multiple accounts a quick way to push the same post to multiple accounts.

More about the feature

When creating a new post on Instagram, users will begin seeing an option below the “Tag People” and location section and allows you to toggle your various accounts on or off. When turned on, the created post will also be pushed to that account.

Instagram tells TechCrunch, “We are rolling out this feature to provide a better experience for people who often post to multiple accounts.” The rollout is currently ongoing, so if you don’t have it, see if you have an update and if not, hold tight as it is on the way.

This isn’t a true regram feature, and I’m happy about that

While some are touting this as a modified version of a regram feature that has been tossed around by Instagram for years, this really is just a content management tool.

A regram feature would act much more like a Facebook share feature and clog your feed with things you don’t care about from people you don’t care about. This is not that and hopefully, marketers and social managers will know their audiences well enough to only cross-share when appropriate.

What do you think? Happy to see this feature on Instagram? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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