Instagram is testing a new tap-to-advance in Explore because they know your thumb is tired
This new test feature should help you breeze through content much quicker.
Instagram is currently testing a new way to move through Explore that should look familiar. Some users are being asked to test tap-to-advance. It could possibly replace scrolling in this part of the app.
As part of the test, some Instagram users can now fast forward through Explore using a familiar tap as you can do through Stories. Those being asked to use the new tool are receiving messages that say “Introducing a new way to move through posts — Tap through posts, just like you tap through stories.”
Next: turn your mind off completely. Succumb to the feed.
Open instagram, and it does the browsing of the feed for you.
Like by smiling.
Comment by grunting one of 5 known emotions at your phone. https://t.co/EzrJWccjbh
— PASQUALE (@pasql) October 11, 2018
In confirming the testing, an Instagram spokesperson told TechCrunch:
We’re always testing ways to improve the experience on Instagram and bring you closer to the people and things you love.
This new test sounds a lot like something Snapchat does
TechCrunch also noted Instagram was not “actively thinking” about bring this type of feature to the main feed.
The tap-to-advance feature was perfected by Snapchat and later carried over to Instagram’s Stories. Many find it much easier to move between content versus scrolling. Personally, I like it because it helps me breeze through the content much quicker.
It remains to be seen whether tap-to-advance rolls out to everyone and if so, when. Many tests, on Instagram and elsewhere, never get past the development stage. Nonetheless, it’s just the latest in a long series of changes coming to the service.
Are you happy to see this type of test happening on Instagram? Let us know in the comments below.
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