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Macs are spanking the PC market right now

Mac sales are surging thanks to the M1 chip.

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Image: KnowTechie

The PC market is in a downturn, but that’s not stopping Apple’s Mac sales. Sales are up eight percent year-over-year, showing the power of Apple’s own M1 processors and robust supply chain.

This data comes from Counterpoint Research, which shows that while the global PC market is down 4.3-percent, Apple’s own sales are increasing.

The reasons given for the slowdown include global inflation, regional conflict (with Russia invading Ukraine), and lockdowns due to COVID-19 in manufacturing areas.

Apple’s positioning of the Mac as a premium device has done wonders for its bottom line. So has bringing chip development in-house, with the well-received M1 chip range. Revenue due to the Mac lines increased 15-percent year-over-year, outpacing sales.

Apple’s Mac range still only commands 7.1-percent of global computer sales, with Lenovo (18.2-percent), HP (15.9-percent), and Dell (13.8-percent) all leading the category. Apple is catching up though, as component shortages and the boost from work-from-home start to wane.

That’s the current picture, but what about the future? Well, lockdowns in China over COVID-19 outbreaks have so far been limited to cities making Apple’s other devices. At this point, it’s too early to say if Apple Mac production will be similarly affected.

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