Microsoft’s packaging on the Adaptive controller is as forward-thinking as the controller itself
Well played, Microsoft.
We loved seeing Microsoft announce the Assistive Controller for Xbox earlier this year, but we were left wondering how easy it would be to unbox. It seems that we didn’t need to worry, as Microsoft has created one of the easiest-to-open boxes I’ve ever seen.
Microsoft’s culture is changing towards a more inclusive overall product design, and packaging plays a big role in that. Sure, the controller is more inclusive, but how useful is it if someone else has to unbox it for you also?
Microsoft’s solution was to redesign the box, with easily-removed pull tabs that unfold the whole package, and more tabs to open the inner packaging and lift out the controller and accessories. Pretty nifty design if you ask me and one that I’d like to see on all packaging, not just those items designated for those with disabilities.
There are no twist ties, plastic coverings, or other usual annoyances to deal with while getting the Xbox controller out of the box as fast as possible to get you gaming. After all, that’s the aim of the device.
Working with groups like the AbleGamers Charity, The Cerebral Palsy Foundation, SpecialEffect and Warfighter Engaged, Microsoft engaged with close to 100 beta testers across many levels of gaming experience and multiple spectrums of mobility – not just on the controller itself, but every aspect of its packaging and use.
Mark Weiser, a Packaging Designer at Microsoft’s Global Packaging and Content division, says that this collaborative process was crucial for them to avoid producing a product that their target audience might not be able to unbox.
I can’t wait to see what YouTubers do with unboxing videos of this.
How great is this? Let us know in the comments.
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