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Snapchat could announce its gaming platform next month

This is cool, I guess. I’m old. I don’t use Snapchat.

gaming service within snapchat from snap inc
Image: Snap

Snapchat, the app you use when you hate your face but love filters, has been dabbling in games on its mobile service for some time now, but according to a new report from Cheddar, the company is about to take it to the next level.

From the report, Snap is set to announce the mobile platform next month at its first-ever Snap Conference on April 4 in Los Angeles.

Codenamed “Project Cognac”, there is very little known about what the platform will entail, Cheddar reports that the tagline is “Less talk. More play.” With AR technology continuing to improve, Snap is in a great position to bring better, and more in-depth games to a new audience.

The gaming industry continues to grow and offers a new ad revenue stream for the company. According to Cheddar, “Snap’s stock has surged in recent days on positive sentiment around its most recent earnings. User growth was flat, but revenue grew 36 percent to a record $390 million.”

This coincides with some of Snap’s recent purchases that are all gaming related. CNET reported that the company had invested in Prettygreat, which had a part in the Fruit Ninja games, and Business Insider reported that Snap had acquired PlayCanvas, maker of a gaming engine.

Overall, it will be interesting to see what Snap does with its gaming platform. There is real potential here, but there is also real potential to make lame games that no one cares about.

What do you think? Interesting in learning more about Snap’s gaming platform? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.

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