T-Mobile will start sharing your data with advertisers, unless you tell them not to

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Mobile phone service company T-Mobile will soon begin a new program that shares user data with advertisers in order to deliver more personalized ads. The policy will go into effect next month and will automatically be enabled. However, users will be able to opt-out of the data-sharing program.

The updated privacy policy was first noticed by The Wall Street Journal.

Sprint and T-Mobile merged last year, so this policy will also affect Sprint users. The company did make a point to clarify that user information will not be tied to individuals’ names. Instead, the information will be tied to a unique ID that will help serve better ads without compromising user privacy.

A quote from the recent privacy notice states:

You trust T‑Mobile to connect you to the world every day, and we’re working hard to earn a place in your heart. A big part of that is maintaining your privacy. We believe you deserve transparency, education, choice, protection, and simplicity. Our goal is to help you take action to protect your privacy.

The new policy will go into effect on April 26th. If you are a Sprint or T-Mobile customer, you will have to opt out of the new data collection policy. Otherwise, the company will share your data with third party advertisers.

However, T-Mobile does make it clear that any data shared with outside parties will not be tied to anyone’s personal information. This is a great step towards making customer privacy an ultimate priority.

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